Year : 2007
Perfumer : Thierry Wasser
Emporio Armani Diamonds : เป็นน้ำหอมที่ให้ความโดดเด่นด้วยกลิ่นหอมที่คัดสรร มาจาก Raspberry, ลิ้นจี่, กุหลาบ, Miranda Lilly of the Valley, Patchoule, Amber, Vetiver, Cedarwood และวนิลา ที่ผสานโดยเข้ากันอย่างลงตัว พร้อมด้วย design ขวดแก้วใสเหมือนก้อนเพชร ยิ่งทำให้ดูหรูหราขึ้นไปอีก
Launched in 2007, it was created by perfumer Thierry Wasser. The fragrance is categorized as a gourmand floral, featuring top notes of lychee and raspberry; middle notes of rose, freesia and lily of the valley, and a base of vetiver, cedar wood, patchouli and vanilla.
This perfume was created by Thierry Wasser of Firmenich and the fragrance is classified as gourmand-floral. The top notes are litchi and raspberry, the middle notes – freesia and lily of the valley, and the base are vetiver, cedar wood, patchouli and vanilla. The Emporio Armani PR team says: ' We're using the rose but in a very gourmand way, like a flower that can be eaten'. The perfume will come in 30ml, 50ml and 100ml bottles.
The face and voice of the perfume is singer and actress Beyonce Knowles, to which this is not the first appearance in ads. Before this, she appeared in Pepsi (with Britney Spears, Pink and Enrique Iglesias in one, and J.Lo and David Beckham in another), L’Oreal, and Tommy Hilfiger's perfumes True Star and True Star Gold ads.
The video and ad are in black and white and Beyonce, together with the bend, sings (and dances, of course) the famous Diamonds are a Girl’s Best Friend, which before her sang Marilyn Monroe in "Gentlemen Prefer Blonds" and Nicole Kidman in musical "Moulin Rouge", in which it was shown as medley with Madonna's Material girl. In the Hilfiger's True Star ad Beyonce was singing the 1970s hit Wishing on a Star of Rose Royce. Emporio Armani Diamonds was launched in 2007.