The woody-spicy juice opens on top notes of red grapefruit, Italian cedrat and cranberry, building to a heart of red saffron, lavandin and red sage. The base blends red wood, amber and coffee berry.
“I really wanted to ensure that the smell of this fragrance brought to mind the colour red – the speed and power behind the juice,” noted Givaudan Executive Perfumer Olivier Gillotin. “Polo Red has key ingredients that make it a red juice. We also used a unique molecule called Opalalthat fuses the key ingredients together to create a pulsing vibration in the fragrance. In testing, it was clear this fragrance gave the perception of the colour red – which is absolutely what we wanted.”
Gillotin added: “Perfumes and colours are deeply related. We always speak about colour or texture linking to smell. Red is quite explicit: it is about sensuality and also conveys energy.”
The packaging references Ralph Lauren’s prestigious car collection. The flacon is a glossy, opaque red, and is adorned with the signature Polo pony logo. It is topped with a matte black cap.
The ad campaign film, directed by Bruce Weber, stars professional polo player and Ralph Lauren Fragrances spokesman Nacho Figueras, who races his car against a fast speedboat.