Brit Rhythm is about the energy of living for the moment. Inspired by live music, natural energy, excitement and raw talent, the Brit Rhythm man is free of restriction. Unpolished and instinctive, it moves into the spotlight with a burst of adrenaline.
Featuring George Barnett of These New Puritans and model Suki Waterhouse, Burberry launch the new campaign for fragrance “Brit Rhythm.” Featuring notes of fresh basil verveina, spicy cardamom, cedar wood and incense, director Christopher Bailey describes “Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd.” Accompanied by a specially designed capsule collection centered around the leather jacket (of course), 3 gigs in 3 Cities will launch the new fragrance with visitors to the website in with a chance to win an access all areas pass. Press play and head to the gallery for more.